By Alessandro Ludovico
Within the post-digital age, electronic expertise isn't any longer innovative yet a normality, in every single place. For tune or movie, circulate as bits and bytes, downloads and streams are not any longer a massive deal. yet for the realm of publication and journal publishing, swap has simply started. New methods of networked and digital publishing have been predicted by way of avant-garde artists, activists and technologists for greater than a century. even supposing in hindsight the experiences of the dying of paper have been drastically exaggerated, digital publishing has now turn into a truth. How will analog and electronic coexist within the post-digital age of publishing? How will they transition, combine and pass over? during this e-book, Alessandro Ludovico rereads the historical past of avant-garde arts as a prehistory of slicing in the course of the opposites of paper and electronics. He covers, between others, artists' books and manifests, zines, web artwork and experimental publishing initiatives, as much as e-readers and print-on-demand.
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Extra resources for Post-digital Print: The Mutation Of Publishing Since 1894
Example text
The resulting Lacerba magazine, printed in 1914, featured a re-thinking of typographical composition, beginning a process (with Marinetti’s famous work Parole in Libertà) of pushing to the very limit the possibilities of black-and-white letterpress printing. 40 A few years later Marinetti would be a key contributor to the definitive journal promoting Futurism as a cultural movement (including its unfortunate political involvement with Fascism). 41 Marinetti also used print to produce propaganda leaflets: his Manifesto was printed on a two-sided leaflet, as was his response to an anonymous knife attack on the Boccioni painting La Risata during an exhibition.
58 44 Clockwise from top left Sniffin’ Glue, an archetypal Punk zine, issue #12, 1977 New York Correspondence School Weekly Breeder, issue #7, 1972 An example of Copy Art by Knut Hoffmeister, 1982 Xerox 9700 advertisement, 1977 Another specific sub-genre within Mail Art zines were the ‘assemblies’: “The publisher invites contributions and from a few people and each of them sends multiple copies of their work to cover the number of copies in that edition. , edited by Vittore Baroni, featured theme issues, such as the ‘game issue’ in which each page was dedicated to a game invented by a different author – in order to play the game, the page had to be cut, folded, or otherwise manipulated, all according to the author’s rules, so that ‘playing’ the magazine also involved disassembling it (and thus somehow destroying it).
The different roles assumed by the machine (‘reader’ in the case of browser software, ‘writer’ in text-generating software, and ‘interface’ between reader and text) are here theoretically and functionally integrated. ”29 And yet, despite its widespread use and incontestably tremendous potential (an early hypertext system for the authoring of technical manuals was appropriately called PaperKiller 30), the hypertext has not yet succeeded in supplanting the ‘traditional’ text. The development of various ‘wiki’ platforms has dramatically expanded the hypertext’s possibilities for collective authorship and the compilation of resources.