The Shock of the New by Robert Hughes

By Robert Hughes

A fantastically illustrated hundred-year heritage of contemporary paintings, from cubism to pop and avant-guard. greater than 250 colour photographs.

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There we have it. 2). 1. 2. 3. 4. Goal (form the goal) 5. Perceive (the state of the world) Plan (the action) 6. Interpret (the perception) Specify (an action sequence) 7. indd 41 41 8/19/13 5:22 PM The seven-stage action cycle is simplified, but it provides a useful framework for understanding human action and for guiding design. It has proven to be helpful in designing interaction. Not all of the activity in the stages is conscious. Goals tend to be, but even they may be subconscious. We can do many actions, repeatedly cycling through the stages while being blissfully unaware that we are doing so.

He asks his mentor. indd 19 19 8/19/13 5:22 PM DESIGNER MENTOR I’m frustrated; people aren’t using our application properly. Can you tell me about it? The screen shows the restaurant that we recommend. It matches their preferences, and their friends like it as well. If they want to see other recommendations, all they have to do is swipe left or right. To learn more about a place, just swipe up for a menu or down to see if any friends are there now. People seem to find the other recommendations, but not the menus or their friends?

Glass affords transparency. At the same time, its physical structure blocks the passage of most physical objects. As a result, glass affords seeing through and support, but not the passage of air or most physical objects (atomic particles can pass through glass). The blockage of passage can be considered an anti-affordance—the prevention of interaction. To be effective, affordances and antiaffordances have to be discoverable—perceivable. This poses a difficulty with glass. The reason we like glass is its relative invisibility, but this aspect, so useful in the normal window, also hides its anti-affordance property of blocking passage.

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