By Shannon Belew, Joel Elad
If you’ve considered beginning a web enterprise or if you’re already promoting on-line, here’s how you can get your proportion of on-line clients. This moment variation of beginning a web company All-in-One For Dummies covers every thing from making a marketing strategy and development a customer-friendly website to advertising with fb and MySpace. There’s even a piece approximately constructing store within the digital international of moment Life.Eleven convenient minibooks hide on-line company fundamentals, criminal and accounting, website design, on-line and working, net defense, boosting revenues, retail to e-tail, storefront promoting, fundraising websites, area of interest e-commerce, and e-commerce complex. You’ll study to:Build a marketing strategy that interprets your rules right into a ecocnomic enterpriseChoose software program that can assist you deal with taxes, stability sheets, and different accounting choresCreate an internet site that is helping what you are promoting make moneyFill orders, pack and send item, and deal with stockSet up, funds for, and enforce a plan to guard very important laptop equipmentUse PR and ads instruments that most sensible advertise your enterprise on-line, together with Google AdWordsChoose what sells most sensible in moment existence and earn genuine funds out of your digital storeMarket via area of interest groups, locate and use certain advertising and marketing instruments for nonprofit companies, and practice profitable cellular advertising and marketing techniquesInside the ebook, you’ll even discover a Google AdWords present card worthy $25 to assist unfold the be aware approximately your corporation!
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Additional info for Starting an Online Business All-in-One Desk Reference For Dummies, 2nd Edition
Sample text
Finalize/validate business idea Write a formal business plan Select a business name Register business name Choose a domain name (if different from corporate name) Register domain name Identify business location Check zoning laws (if home-based) Set up office (computer, telephone, and so on) Decide organization status of company (sole proprietor, incorporation) Legalize business structure (file incorporation papers) Obtain business license (and other necessary permits) Set up a business bank account Meet with accountant to review tax requirements Obtain Employer Identification Number (EIN) Secure business insurance/health insurance/other Secure funding (if using outside sources) Apply for sales tax certificate (if applicable) Select: Hosting service Web developer Distributor/drop shipper (if applicable) Create content for Web site Select products and/or finalize services Develop Web site Add shopping cart/other e-commerce applications Obtain merchant account File trademarks and/or copyrights Submit site to major search engines Initiate marketing plan Test (and correct) all site functions Launch site to public!
Okay, maybe your parents wouldn’t approve of using this logic. It’s certainly true, though: People around the world are finding success and more financial freedom by starting businesses online. It’s one leap you should be proud to take! If you’re still hesitant, consider this bonus reason: The information you need in order to take your business online is right at your fingertips — literally. This book gives you most of what you need to get started. Whatever else you require, such as information about conducting business in your specific state or regulations for your specific industry, is out there on the Internet (put there by some other enterprising entrepreneur, no doubt).
They resist it for two reasons: ✦ Having a plan involves a great deal of work. Don’t despair: You can minimize the amount of work involved, which we get to momentarily. ✦ They don’t understand the importance of having a plan. 30 Recognizing That the Parts of the Plan Make a Whole To help you overcome your business plan angst, we provide these reasons for having a plan — you can decide whether to take another step without one: ✦ You can more easily secure money: This goal is probably the most common reason for the creation of a business plan.