By Alexander Edmonds
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Additional info for Pretty Modern: Beauty, Sex, and Plastic Surgery in Brazil
Example text
While a few black activists critiqued the sexualized image of the mulata, most observers instead were 42 Part one 1. Carla Perez on the cover of the Latin American edition of Time magazine. more concerned about the threats posed by these celebrities to traditional erotic culture. The appearance of the siliconadas during Carnaval was also significant because they represented other changes in the festival. The Rio Carnaval has become a commercial spectacle with a multimillion dollar budget supplied by the state tourism agency as well as “animal bankers” who run an illegal numbers game.
Although on the face of it, we might think that beauty is just another realm for encoding class domination—a function that so many aspects of the body perform (Bourdieu 1984)—physical beauty often impetuously disregards social hierarchy. It is quite obvious that the elite are not always good-looking, even when their privilege thoroughly pervades others aspects of their social person, from taste in photography to table manners. Beauty hierarchies do not simply mirror other hierarchies of wealth or status.
I don’t fit into certain beauty standards, and the public couldn’t handle this. But I have the right, because it’s my body. It was artistic expression. I have nothing to do with marketing. ”1 Preta adds, “Later I discovered there was another reason. ” I ask. “It was on the cover of magazines. ” I ask if the decision to have plástica was related to her career. “No, I did the first ones before I started. I think plástica is becoming banal. For example, I did three, plus three liposuctions. I never messed with my face though.