Forgetting the Art World by Pamela M. Lee

By Pamela M. Lee

It might be time to disregard the paintings world--or at the least to acknowledge sure ancient inspiration of the paintings international is in eclipse. this present day, the artwork global spins on its axis so fast that its maps can not be learn; its borders blur. In Forgetting the artwork World, Pamela Lee connects the present nation of this international to globalization and its attendant controversies. modern paintings has answered to globalization with pictures of flow and migration, borders and multitudes, yet Lee seems past iconography to view globalization as a global technique. instead of take into consideration the "global paintings global" as a socioeconomic phenomenon, or when it comes to the imagery it levels and sponsors, Lee considers "the work of art's international" as a medium wherein globalization happens. She argues that the murals is itself either item and agent of globalization. Lee explores the ways in which artwork actualizes, iterates, or permits the strategies of globalization, providing shut readings of works by way of artists who've come to prominence within the final twenty years. She examines the "just in time" managerial ethos of Takahashi Murakami; the creation of airy areas in Andreas Gursky's photographs of latest markets and manufacture; the good judgment of immanent reason dramatized in Thomas Hirschhorn's mixed-media screens; and the "pseudo-collectivism" within the modern perform of the Atlas crew, the Raqs Media Collective, and others. to talk of "the work of art's world," Lee says, is to indicate to either the paintings of art's mattering and its materialization, to appreciate the task played by way of the thing as completely non-stop with the area it right now inhabits and creates.

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And Pan, Read against the global principles of flat-world apologist Thomas Fried,nan, however, McQueen's montage reads as an unintentionally pointed rebuke. "Whe n the ,vorld goes flat;' the journalist \"'lites in one of many frothy paeans to globalization, "and you are feeling flattened - reach for a shovel and dig inside yourself:'57 That McQueen's pictures can be seen through initially seem s to suggest we stand in a transparent relation to them. But the abstraction that occurs throughout both Gravesend and Unexploded radically complicates this fantasy of transparency, even as it forces us to look through it.

While flatness has been subject to countless misadventures in the art of the postwar era (one can barely mouth the word without raising the specter of Clement Greenberg), its role within globalization's m ore recent apologias dem ands a different kind of analysis. 5 This chapter considers the artist's excessive planarity through questions of management and p roduction, work and working, updating Leo Steinberg's canonical reading of flatness as "a documentary surface that tabulates information:16 For Murakami, there could be no approach more redundant than to address his love affair with commodity culture, but m y ambition cuts deeper than this in a kind of forensics of flatness that probes the globalizing stakes of the works' making.

DOB is emblematic for Murakami not merely for its manga-inspired turn but more importantly because, given its multiple iterations in a diverse range of media, it taps into his liberal and, one wants to say, liberalizing coordination of marketing techniques. How this practice is advanced by the artist's theory ofSuperflat-its vision ofbotl1 history and time specifically- is critical to understanding one aspect of his spatial politics and contemporary art in its post-Fordist guise. Reading Murakami's essay exclusively in spatial terms misses something important to the workirlgs and controversies of globalization: the shifting valences between the time/space ratio that mark its historiographic emergence.

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