By Jean-Paul Larcon
This publication examines the increase of chinese language businesses in overseas markets over the past twenty years of speedy growth of the chinese language financial system. The fruit of a collaboration among top enterprise faculties, HEC Paris and the varsity of Economics and administration of Tsinghua college, it offers a finished review of the techniques of chinese language multinationals when it comes to overseas advertising and branding, M&As and foreign joint ventures, administration of expertise, association and human source administration, and so forth.
The suggestions of a number of recognized businesses are defined intimately, together with Baosteel, poultry, Haier, Hisense, Huawei applied sciences, Lenovo, Nuchtech, Petrochina, TCL, Tsingtao Brewery, Wahaha, Wanxiang, and so on.
Contents: company thoughts of chinese language Multinationals (Z-M Jin); China's move international coverage (Z-X Li); China's Outward international Direct funding (Z-X Li); The Internationalization technique of chinese language Multinationals (R-P Kang); foreign advertising and marketing ideas of chinese language Multinationals: The adventure of fowl, Haier, and TCL (Z-H Hu & G Wang); Technology-Based pageant and chinese language Multinationals (J-P Larçon & G Barré); Innovation and information move in chinese language Multinationals (D-H Li); company tradition and association of chinese language Multinationals (Y-H Wang); chinese language Multinationals and international price Chains Lenovo (F Duhamel); Alliances, Joint-Ventures and chinese language Multinationals (P Dussauge).