The Massey Murder: A Maid, Her Master and the Trial that by Charlotte Gray

By Charlotte Gray

In February 1915, a member of 1 of Canada's wealthiest households was once shot and killed at the entrance porch of his domestic in Toronto as he was once strolling back from paintings. Carrie Davies, an 18-year-old household servant, fast confessed. yet who was once the sufferer right here? Charles "Bert" Massey, a scion of a recognized kin, or the anxious, maybe mentally volatile Carrie, a penniless British immigrant? whilst the intense attorney Hartley Dewart, quality controls, took on her case, his grudge opposed to the strong Masseys might gasoline a dramatic trial that pitted the previous order opposed to the recent, wealth and privilege opposed to advantage and sincere labor. Set opposed to a backdrop of the good battle in Europe and the altering face of a country, this sensational crime is dropped at bright lifestyles for the 1st time.

As in her prior bestselling publication, Gold Diggers--now in creation as a Discovery tv miniseries--multi-award-winning historian and biographer Charlotte grey has created a charming narrative wealthy intimately and brimming with larger-than-life personalities, as she shines a mild on a primary second in our earlier.

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This is the domain in which small differences can have big consequences. A brand simply needs to be different enough for someone to choose it and pay a premium for it. The source of that meaningful difference may be so unique or so trivial that it is not readily appreciated-even by the person buying the brand. We typically think about marketing as the creation of moments: communications, events, spectacles, launches, and so on. However, these moments make up only a very small part of the view customers have of a brand.

Heuristics theory states that you need to provide people with a reason to choose your brand, just as Nick Chater suggests. Heuristics provide convenient shortcuts and, most important, clear stopping points for decisionmaking. Humans are simply not able to handle complex sets of variables and make totally rational decisions-whatever classical economists might try to tell us. In the absence of some obvious and important factor, the HOW BRANDS INFLUENCE PURCHASE DECISIONS m reason we use to make a choice need not be significant; all else being equal, it merely needs to be differentiating enough to tip the balance in favor of your brand.

Second, you want to make sure that people have ready justification for their instinctive feelings in case they are forced to reconsider their brand allegiance. " 19 So it helps if people can have a nice, simple, and easily remembered claim to support their decision-making. Facts that help justify people's decision to buy the brand are important, not because they motivate purchase, but because they justify it. But there is a caveat: those facts need to be consistent with the instinctive impression people have of your brand, which requires consistency in messaging.

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