By Pierre Spahni
This record is written through one of many world’s prime specialists at the foreign wine alternate. It presents an in depth exam of Swiss wine intake and distribution, and is going directly to clarify alterations in wine coverage and laws.
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Additional info for Swiss wine market report
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Sales of domestic whites reached the dizzy heights of 85 million litres ten years ago, in 1986/87, and managed to maintain themselves at the 82-83 million level for a few more years, until 1989/90. Demand then took a 2 0 % tumble over the next seven years, down to the current 66 million litres, as AOC legislation was progressively introduced and yields were capped accordingly, forcing domestic wines out of the cheap end of the market which they had swamped during the surplus years. Few wines would aspire to serve that segment under the present circumstances: domestic production costs are simply too high, even in the case of fully mechanised vineyards, for producers to think of matching 3 foreign competition at the bottom end of the market.
5: Imports of reds in bulk from France Bottled and bulk shipments revealed opposite trends between 1988 and 1996: whilst the gap between falling orders of bottled reds and rising shipments of bulk seemed to widen systematically until 1993, imports of bulk have basically stagnated ever since, whereas those of bottled reds have picked up significantly (following more direct orders by food retailers and smaller operators). 27 per FF, only to be followed by a 'free fall' during which the French currency shed all the gains it had accumulated.
It is particularly strong in the canton Valais (upper Rhone valley) as well as in the German-speaking parts of the country where its share 18 THE MARKET FOR REDS verges on 100%, as around Lake Zurich for instance. The Gamay variety comes second with 27%; it is particularly strong on the Northern shores of Lake Geneva/Leman, in the cantons Vaud and Geneva. Merlot, the thrid widely used grape, is principally found in the Italian-speaking part of the country, where it makes up 90% of canton Ticino's production of reds.