Starting an Online Business For Dummies, Sixth Edition by Greg Holden

By Greg Holden

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Most of the software you use to create feeds or aggregate them is absolutely free, so your only expense is the usual sweat equity — something you get used to expending very quickly when you become an online entrepreneur. Feedster: A search engine for RSS feeds Feedster is a search engine for blogs, podcasts, and other RSS feeds and is a good place to get an overview of the syndication world. com), shown in Figure 1-6, you begin to get an idea of what RSS syndication and site feeds are all about.

Handing over payment online didn’t seem as secure as handing a credit card or cold, hard cash to a clerk in a brick-and-mortar store. All that is a thing of the past, and online payment systems are more secure than ever. Google Payments Google is becoming a ubiquitous presence on the Web, and one of the company’s most recent forays into e-commerce is its payment service. com). But Google is a valuable alternative to PayPal, and many shoppers want to see it as an option when it comes time to pay for something online.

You then make the decision about whether that information is available to the public at large or only to people you invite to see it. That’s the nice thing about Facebook, as far as I’m concerned: You control who communicates with you because you “invite” or “approve” them as needed. If you are approached by someone you don’t know, you simply decline to approve that person’s access. Chapter 1: The Latest Tools and Strategies for Your Online Business For me, Facebook is a terrific way to keep in touch with friends I don’t see often enough and family members who live far away.

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