By G. Papadopoulos
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Extra info for Notes Towards a Critique of Money
Sample text
The bifurcation of the systems of signification and of prices creates a ‘reality’ that follows their basic form, which in turn legitimizes this form of significationxxx. Each signifier is connected with the others in a relation of mutual constitution that falls back on money and language. Signifier ↔ Signified Sign Form Use Value ↔ Exchange Value Commodity Form Money ↔ Commodity Price Form Money ↔ (Use Value) ↔Exchange Value Price Form (Extended) Money ↔ Signifier Commodity ↔ Signified Ideological Form (Capitalism) 64 The capitalist symbolic order finds a structure where it can expand, assuming the form of the sign in the abstract equation of signifier and signified, in the differential combination of signs.
In consumption the economic discourse speaks the language of marketing and advertising that tries to invest commodities with the aura of surplus enjoyment. The object cause of desire has to be attached to products in order to animate our desire for them; a surplus enjoyment that fuels consumerism. Alas, these efforts are all doomed to fail. Economic discourse can never capture and domesticate the object cause of desire completely. A lack in the symbolic order remains, giving rise to an excess of meaning, enjoyment and value.
At the same time, neoliberal discourse guarantees the legitimacy and consistency of the symbolic order that the individual is required to adapt in. The illusion of an autonomous ego is supportive of the subject throughout the process of subjectivation and the negotiations between subjectivity and the symbolic order. By proposing a specific idealization of subjectivity, the dominant discourse interpellates the subject in today’s social reality. 82 83 The distinguishing characteristic of employment lies beyond the ‘real’ contribution in the production process or the production of commodities and services.