Low-Cost, Low-Tech Innovation: New Product Development in by Vijay Vyas

By Vijay Vyas

Like a lot of SMEs learn, innovation reviews of small agencies have started later and are much less a variety of. the focal point of such experiences continues to be high-technology firms, which proceed to draw either educational and well known curiosity, oblivious to the cutting edge endeavours of individuals in conventional low-tech industries.

This ebook makes an attempt to handle this imbalance via a complete research of innovation during this mostly overlooked sector. according to case stories of 7 small cutting edge foodstuff businesses, this e-book offers an in-depth research of innovation within the Scottish foods and drinks and unravels a lesser-known method of potent reasonably cheap product innovation, that is basic and most economical, but based and profitable.

Using cautious information assortment and rigorous statistical trying out, the research and findings during this ebook tackle a large spectrum of pursuits: lecturers in enterprise faculties, coverage makers in governments and managers and marketers in foodstuff and different low-technology sectors.

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2004), for instance, identified market orientation as one of the strategic determinants that improve SMEs innovative performance. Lindman (2002) used a similar measure of market orientation to gauge the innovative efficiency of SMEs in the Finnish metal industry. Lewrick et al. (2011:48) found that “strong competitor orientation, a key ingredient of market orientation, has positive relationship to incremental innovation for start-up companies”. Heydebreck (1997) showed that the integration of customers into the product innovation processes leads to a higher degree of success in achieving company objectives.

1997). Schumpeter (1942) argued that high barriers to entry and industrial concentration motivate innovation by restricting competitive initiative and enhancing profitability. This in turn provides the requisite financial resources for R&D and gives an impetus to innovation. 3 External determinants of innovation 22 Business innovation literature On Schumpeter’s side of the argument, though not exactly reiterating the ease of innovation caused by a lack of competition but rather highlighting difficulties of innovation under stiff competition, it is asserted that too much competition may dampen tendencies to innovate and seriously restrict a firm’s innovative action (Kamien & Schwartz, 1982); it would inhibit rather than promote product innovation (Abernathy & Utterback, 1978) and may encourage firms to try and gain competitive advantage through routes other than product innovation (Fritz, 1989).

Not all R&D results in successful product or process development, and all product and process innovations do not necessarily need R&D investments. Another significant issue in this context is that innovative performance of businesses depends on both volume and efficiency of R&D effort, and data on R&D expenditure shows only its volume and not its efficiency. Innovation perspectives: Process versus determinants Despite the arguments listed earlier on the relative appropriateness of a process-centric perspective over a determinants-based view of innovation in SMEs, it would not be wise to ignore completely the existing work on the determinants of innovation.

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