Business Solutions for the Global Poor: Creating Social and by V. Kasturi Rangan, John A. Quelch, Gustavo Herrero, Brooke

By V. Kasturi Rangan, John A. Quelch, Gustavo Herrero, Brooke Barton

In accordance with examine offered on the Harvard enterprise School’s first-ever convention on company methods to poverty relief, company options for the worldwide terrible brings jointly views from prime lecturers and company, non-profit and public area managers. The individuals draw on sensible and dynamic how-to insights from best BOP ventures from greater than twenty international locations world-wide. this crucial quantity displays poverty’s multi-faceted nature and a vast variety of actors—multinational and native companies, marketers, civil society agencies and governments—that play a task in its relief.

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She belongs to the Baroi caste and has two daughters and one son. Her son, who is married, is estranged; even though they live in the same compound they do not eat together. He does not take care of Saraswati in any way. ) The younger daughter is mentally retarded, but neighborhood families help out by paying her for simple domestic chores. Before his death, her husband managed a neighborhood grocery store out of their home. With the help of the Grameen Bank, Saraswati is now able to run the store herself.

In many developing countries, companies seeking BOP customers must learn to adapt their business model in the context of uncertain (or virtually nonexistent) legal institutions that fail to protect essential property rights. ” The role of social capital is also significant in overcoming obstacles related to weak economic institutions. In the absence of formal credit bureaus, many microcredit organizations, for example, rely on the self-selection and mutual monitoring of a group of entrepreneurs to reduce credit risk and minimize default.

6 There is a well-established link between affordability and category penetration of consumer products in low-income households. The shopping basket of these consumers is weighted toward staple products, some of which are common across countries while others are not. 7 It is worth noting that brand loyalty (for purposes of this study, defined as purchasing a brand as opposed to just preference or purchase intent) differs by category. 1. SOCIOECONOMIC SEGMENTS IN LATIN AMERICA (PERCENTAGE OF TOTAL POPULATION VS.

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